Ever wondered how you get those gold stars you sometimes see under website URLs in Google search results? These gold stars come from the average review rating that a business or website receives from their customers, its called Aggregated Data and this is created using Schema Mark Up code that is incorporated into websites.
Every business dreams of getting to the top of search results, but when you get there you quickly realize you still have competitors competing for the same customers. So how do you stand out from the competition?
In an age where information is at our finger tips, customer reviews are more important than ever. Online reviews are the modern-day ‘word of mouth’ and are a good indicator of a trustworthy and reliable business.
Customers have become more vocal about the service they receive and won’t hesitate to use social media, especially to vent their dissatisfaction. With hundreds or possibly thousands of competitors in your sector, finding ways to differentiate and grow your business is more important than ever.
Getting reviews and feedback from customers, clients or patients is no easy task these days. Most customers promise to write one, but once they are out the door they forget all about it. They are not bad people, they simply have their own busy lives to think about and writing a review for your business…
Collecting reviews and feedback has become a huge thing, but getting customers to actually write them is a whole different ball game. If a salon wants to collect reviews and feedback they must direct their customers to 3rd party websites to actually get the review written.
Collecting patient reviews is so important, but getting patients to actually write one is a whole different ball game. If a practice wants to collect patient reviews and feedback they must direct them to a 3rd party website to get the review written.
Check out our ‘Facts & Figures’ Infographic about Customer Reviews. This infographic is a fantastically simple way to get the message across to business owners that customer reviews are very important and neglecting to collect reviews means they are losing out on potential income.
What can business owners do to attract more customers? … customer reviews are the answer. According to a recent survey, over 80% of people make their decision to purchase from a business because of their customer reviews, not the price, but their reviews.
The good news for businesses owners is that price is no longer the deciding factor for consumer’s, its past customer reviews. Businesses that have their own “reviews and testimonials pages” are making a huge mistake and probably losing customers every week, consumers will assume these reviews are fake and here is where trust is immediately…